Faima Lima

Content Writter based on USA.

I love to work with fun, also like watching movies and a food addicted person. I am a Web Developer with 5 years of experience. I have damn creative idea's at Front end design and Back end too

Blogging Basics | What is Niche and Niche Marketing? - I bet you’ll understand after reading! (With Example)

What’s the first step in building a blog or to be specific a profitable blog? It’s not finding the right host for your website, It’s not coming up with a domain name and registering it, either.

Before you get to any of those, you must first identify the most profitable blog niches for you.

Recent blogging statistics highlight that there will be approximately 31.7 million bloggers by the end of 2020 (in the US alone). Even more mind-boggling is the fact that these bloggers are responsible for publishing nearly 70 Million blog posts each and every month. Blogging has a rich history, and it’s not going anywhere. In fact, it’s only getting more competitive.

So let's start with some basic definitions that will help you in your journey as 'Niche' is something that can decide the success of your efforts. Let's get started.

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What is Market or Mass Market?

A mass-market is one where everyone has the need essentially. It’s an unsegmented market which is actually contains everything we see. for example- there are 3 big markets in this world, and they are:

  1. Health
  2. Wealth
  3. Relationship

Don’t agree with me?

Come up with as many popular blogs as you can. Fitness, weight loss, business, real estate, retirement, dating — all these niches derive from the three core markets.

What is Sub-Market?

Sub-Market is the category of Market. A market can have many Sub-Markets. For example- Sub-Markets of the Health Market:

  • Fitness;
  • Weight Loss;
  • Supplements;
  • Healthy Eating;
  • Cures & Illnesses; and
  • and many more

What is a Niche Market?

A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. for example- Niche Market of Fitness Market:

  • Exercises
  • Dieting
  • Muscle Tightening
  • Body Building
  • and many more

What is Micro Niche?

A Micro Niche is dedicated to any specific micro-segment of any Niche Market. Nearly every market can be further refined, or divided, by the particular needs and preferences of its constituents. Some of the most common ways to define a niche or micro-niche markets are based on:

  • Price (e.g. luxury, moderate, discount)
  • Demographics (gender, age, income level, education level)
  • Level of quality (premium, handmade, economical)
  • Psychographics (values, interests, attitudes)
  • Geographic (residents of a certain country, city, or even neighborhood)

For example- Micro Niche Market of Exercises Market:

  • Yoga
  • Gym
  • Aerobics

What is Topic Niche or Keyword Niche? (Bonus Content)

I am calling it Topic Niche or Sometimes Keyword Niche. It's a further drill-down of Micro Niche. See an example of Topic Niche or Keyword Niche.

For example- Topic/Keyword Niche Market of Yoga Niche:

  • Vinyasa Yoga
  • Hatha Yoga
  • Ashtanga Yoga
  • Power Yoga

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What is Niche Marketing?

Alright, now that you know what a niche is (I hope you do)...

Niche Marketing is where a business or marketer serving a solution (product or service) to the people in the Niche, which is a well-defined target segment of a market.

I hope this is all making sense to you.

If you still have questions regarding Niche or Niche Marketing, feel free to ask your questions in the comments section below.

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